Sociology of Botox

"I'm noticing I'm looking older, like when I look at photos on Facebook. I'm like, Oh my God, I look old! And I look angry! And I always notice the stupid crease between my eyes, and I'm like, Ugh, that's the Botox wrinkle."

The first in-depth social investigation into the development and rising popularity of Botox . Botox Nation focuses on how Botox is now being marketed to younger women as a preventative measure to aging.

Berkowitz is interested in understanding why individuals choose to use Botox, how they articulate these decisions, and how media, medicine, and pharmaceutical marketing shape how individuals know what they know about Botox.